When I set out to double email conversion within a month, I didn’t rely on guesswork—I focused on building a zero-party data signup flow that treated subscribers as collaborators rather than targets. Zero-party data (the information customers intentionally and proactively share with you) is the...
Aug 06, 2026
• by Élise Martin
Latest News from Marketing News
I’ve spent years helping small Shopify stores turn browsing into buying, and one of the single most underrated levers I’ve found is checkout messaging. The right words, placed at the right time, can calm anxieties, remove friction and nudge action — often cutting abandonment by 20–40% when done well. In this article I’ll walk you through a practical playbook I use with clients,...
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I get asked all the time: which micro-influencer metrics on TikTok actually translate into sales for direct-to-consumer (DTC) brands? After testing campaigns, analyzing attribution data and working with founders who need clear ROI, I’ve distilled the signals that matter. This article walks you through the metrics I use to vet creators, what they truly predict, and the practical ways I measure...
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I’ve always believed that the moments after you pick up a new bike are as crucial as the ride itself. How you treat a fresh engine in its first few hundred (or thousand) kilometers determines its longevity, performance and the kind of relationship you’ll have with the machine. In this article I share practical, experience-driven conseils pour roder correctement son moteur neuf, explain why...
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SGE (Search Generative Experience) is changing how people search — and it’s opening up a new playground for keyword discovery. Over the last months I’ve been experimenting with SGE outputs, tracking shifts in SERP behavior, and adapting my SEO workflows. What I want to share here are practical, hands-on ways I use SGE signals to uncover untapped keyword opportunities that traditional...
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I hate waking up to a campaign dashboard that looks like it’s spiralling. I’ve been there — the ROAS drops below break-even, stakeholders are asking questions, and you’ve got seven days to fix it before budgets get cut. Over the years I’ve learned that panic makes things worse. What helps is a focused, methodical approach that balances quick wins with deeper fixes. Here’s how I would...
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I want to unpack a topic that’s become unexpectedly relevant to marketers, facility managers, and homeowners alike: the consommation réelle dun purificateur chauffant. As someone who follows trends and interprets data for readers, I find that devices like the Dyson Pure Hot + Cool straddle multiple conversations: air quality, comfort, smart-home automation, and—crucially—energy...
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When I audit niche marketplace product pages, the question I get most often is: “What single on-page tweak will move the needle the most?” Over the years I’ve run tests across vertical marketplaces—from handcrafted goods to industrial parts—and one clear winner keeps surfacing. It’s not a magic meta tag or a stealthy technical trick. The biggest immediate ranking jump comes from...
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I remember the first time I audited a subscription box's email flows under a tight deadline: churn was creeping up, and the CEO wanted answers fast. Forty-eight hours felt impossible—until I broke the task into focused, high-impact steps. In that short window, we found three small tweaks that reduced churn by 7% within a month. If you're running or consulting for a subscription box business,...
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I often get asked how small e-commerce brands can grow organic traffic without spending money on ads. Over the years, I’ve found that one of the most underrated levers is mastering Shopify metas — the meta title, meta description, meta tags, structured data, and related on-page settings that tell search engines (and humans) what your pages are about. When you tune these elements deliberately,...
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I spend a lot of time testing ad formats on TikTok for fashion clients, trying to answer a deceptively simple question: Which creative format actually increases add-to-cart rates? Over the past year, I've run dozens of experiments across boutiques, DTC brands, and marketplaces. What I’ve learned is that there's no single magic format, but there is a specific creative approach—rooted in...
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