I’ve tested countless signup flows over the years, but one approach using zero party data consistently delivered a near-doubling in email conversions for multiple clients. Zero party data — the information customers intentionally share with you — is powerful because it’s accurate,...
When I first set out to improve organic traffic for a handful of Shopify stores I managed, I...
I’ve seen this pattern again and again: a sudden surge in sales after a discount campaign,...
As someone who spends a lot of time planning, writing and advising on practical content, I’ve...
When I started leaning into micro influencer programs, I quickly realized that talent and reach...
When I set out to double email conversion within a month, I didn’t rely on guesswork—I focused...
When I audit boutique Shopify stores, one of the fastest ways I find to lift average order value...
As someone who spends a lot of time planning, writing and advising on practical content, I’ve come to appreciate that the best guides mix hard data with lived experience. When it comes to preventing dehydration on the trail, sels de réhydratation pour les randonneurs—oral rehydration salts (ORS)—deserve a central place in every pack. In this article I’ll walk you through what they are,...
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When I started leaning into micro influencer programs, I quickly realized that talent and reach alone don’t guarantee predictable results. What does create consistency at scale is a tight, repeatable creative brief format that balances structure with creative freedom. Below I share the exact brief structure I use at Marketing News and with clients—even when running hundreds of micro creator...
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When I set out to double email conversion within a month, I didn’t rely on guesswork—I focused on building a zero-party data signup flow that treated subscribers as collaborators rather than targets. Zero-party data (the information customers intentionally and proactively share with you) is the most powerful asset for personalization and consent-based marketing. In this article, I’ll walk...
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When I audit boutique Shopify stores, one of the fastest ways I find to lift average order value (AOV) is often hiding in plain sight: onsite search. Many boutique owners focus on ads, email or product pages, but a well-tuned search can turn intent into larger carts. Below I share the specific tweaks I use with clients and in my own experiments to increase AOV on Shopify — with practical...
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When I first started experimenting with short-form video on TikTok, I treated each creative like a one-off ad: try something, wait for results, then pause or scale. That approach worked for short bursts, but it didn’t help me predict long-term ROI. Over time I shifted to a method I now call stacked short-form creatives — a deliberate, layered approach where multiple short videos interact over...
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I’ve spent years helping small Shopify stores turn browsing into buying, and one of the single most underrated levers I’ve found is checkout messaging. The right words, placed at the right time, can calm anxieties, remove friction and nudge action — often cutting abandonment by 20–40% when done well. In this article I’ll walk you through a practical playbook I use with clients,...
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I get asked all the time: which micro-influencer metrics on TikTok actually translate into sales for direct-to-consumer (DTC) brands? After testing campaigns, analyzing attribution data and working with founders who need clear ROI, I’ve distilled the signals that matter. This article walks you through the metrics I use to vet creators, what they truly predict, and the practical ways I measure...
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I’ve always believed that the moments after you pick up a new bike are as crucial as the ride itself. How you treat a fresh engine in its first few hundred (or thousand) kilometers determines its longevity, performance and the kind of relationship you’ll have with the machine. In this article I share practical, experience-driven conseils pour roder correctement son moteur neuf, explain why...
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SGE (Search Generative Experience) is changing how people search — and it’s opening up a new playground for keyword discovery. Over the last months I’ve been experimenting with SGE outputs, tracking shifts in SERP behavior, and adapting my SEO workflows. What I want to share here are practical, hands-on ways I use SGE signals to uncover untapped keyword opportunities that traditional...
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I hate waking up to a campaign dashboard that looks like it’s spiralling. I’ve been there — the ROAS drops below break-even, stakeholders are asking questions, and you’ve got seven days to fix it before budgets get cut. Over the years I’ve learned that panic makes things worse. What helps is a focused, methodical approach that balances quick wins with deeper fixes. Here’s how I would...
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