I have seen this pattern again and again in e-commerce: a product page does not lose or win a click because of a clever headline alone. It happens much earlier, in a fraction of a second, when a shopper scans the image gallery and decides whether a listing feels worth opening. On Amazon, that...
Nov 10, 2026
• by Élise Martin
Latest News from Marketing News
I’ve spent years testing small nudges across checkout flows, and one truth keeps surfacing: the right combination of urgency and personalized shipping can shave off huge chunks of cart abandonment. In some experiments I ran with e-commerce clients, we saw improvements in checkout conversion rates of 20–40% simply by rethinking timing, copy, and shipping information. In this article I’ll...
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I run small, tightly controlled influencer experiments all the time. When I tell people I can predict 60-day revenue from a $2,000 micro-influencer sprint using just three metrics, they often assume it’s smoke and mirrors. It’s not. It’s disciplined measurement, simple math, and an understanding of how influence converts over time. Below I’ll walk you through the exact setup I use, the...
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I’ve been in the trenches of paid social long enough to know panic spreads faster than a bad creative. When a campaign starts underperforming, your instinct might be to double the budget and hope the algorithm salvages your ROAS. I’ve learned the hard way that throwing money at the problem rarely fixes the root cause. Instead, there’s a methodical 72-hour triage that can diagnose issues and...
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I’ve spent years testing jackets, mid-layers and sleeping systems on long hikes and quick overnight climbs, and one concept keeps coming up as the true north for staying warm without carrying unnecessary bulk: isolation thermique des vêtements outdoor. Understanding thermal insulation — and how the R-value concept maps from sleeping pads to clothing — has helped me choose gear that works...
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When I need to know quickly which TikTok creative hook will actually drive scalable results, I run a fast, focused experiment: five hooks in 48 hours. It’s intense, but it’s the most reliable shortcut I’ve found to predict what will work at scale without burning through a massive budget or weeks of guesswork. Below I’ll walk you through the exact process I follow—from creative briefs to...
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I’ve tested countless signup flows over the years, but one approach using zero party data consistently delivered a near-doubling in email conversions for multiple clients. Zero party data — the information customers intentionally share with you — is powerful because it’s accurate, permission-based, and builds trust from the first interaction. Below I walk you through the exact flow I use,...
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When I first set out to improve organic traffic for a handful of Shopify stores I managed, I assumed the usual levers: build links, push content, hope for ranking bumps. What surprised me was how much untapped value lived on the product pages themselves. By reworking page structure, content, and technical signals, I doubled organic traffic to many product pages without acquiring a single extra...
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I’ve seen this pattern again and again: a sudden surge in sales after a discount campaign, followed by an equally sudden spike in subscription churn. It looks great on the surface — conversion rates up, acquisition costs down — until you pull up retention curves and realise most of those customers leave within a month. If you’re running a subscription business, you’ve probably asked...
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As someone who spends a lot of time planning, writing and advising on practical content, I’ve come to appreciate that the best guides mix hard data with lived experience. When it comes to preventing dehydration on the trail, sels de réhydratation pour les randonneurs—oral rehydration salts (ORS)—deserve a central place in every pack. In this article I’ll walk you through what they are,...
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When I started leaning into micro influencer programs, I quickly realized that talent and reach alone don’t guarantee predictable results. What does create consistency at scale is a tight, repeatable creative brief format that balances structure with creative freedom. Below I share the exact brief structure I use at Marketing News and with clients—even when running hundreds of micro creator...
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